Begin your adventure in the driver’s seat of a high-performance supercar—Ferrari, Lamborghini, or Aston Martin—waiting in the heart of Madrid. The engine roars to life, and you’re off on a curated route that winds through the scenic highways of northern Spain toward the renowned vineyards of La Rioja.
The journey is part thrill, part elegance. Golden plains give way to rolling hills, ancient villages, and panoramic vineyard views. Every curve of the road brings a new postcard-worthy vista, and the sensation of speed blends perfectly with the serenity of the Spanish countryside.
Upon arrival in La Rioja, you’re welcomed at a prestigious estate known for its historic cellars and iconic vintages. Private tastings are hosted by expert sommeliers, offering sips of Spain’s most prized reservas and exclusive access to wines not available to the public. Each tasting is paired with gourmet tapas and vineyard views that stretch to the horizon.
The day ends with VIP shopping along Madrid’s Golden Mile. Here, private showrooms from brands like Loewe and Manolo Blahnik await, with personal stylists curating looks just for you. This final touch of refinement completes a journey that’s equal parts adrenaline and indulgence.
The Experience
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